Hair Epiphany Changes Image of Shampoo

Women are always on the search for the best new make-up and hair products. While the chemical ingredients are often very similar in shampoos, women often believe the disappearance of split ends and dandruff differs greatly, and that their hair can transform into healthy, strong hair by a specific product through advertising. With so many different shampoo and conditioners, it's important to stand out, be different, and better then all the rest. Clear Scalp & Hair Beauty Therapy shampoos  preach about focusing on the roots of hair, rather than the split ends to transform hair quality. Heidi Klum is a famous model known for her beauty. Having Klum as the spokesperson using the product, consumers trust the product because they trust Heidi Klum. This concept of focusing at the roots rather than the ends to produce a well nourished head of hair, is compared to the concept of healthy soil producing a strong tree.

I really enjoyed this commercial, because it made me remember the product when I was buying shampoo and conditioner. Without this new concept, I do not think I would have selected this shampoo, that I hadn't heard about before then, to buy the product. Also, the commercial features multiple, beautiful women, also admitting that they were unaware of this new concept, making the epiphany brought on by this product more reliable. The commercial was chic, innovative, informing, and glamorous, and as far as grabbing their target market's attention, it was a job well done.

Reinvention Done Right

There are many reasons for reinventing one's self, or one brand. It may be to differentiate one's brand from others or to broaden its appeal .Nintendo DS has been around for a decade and Nintendo corporation has been around even longer. As other brands such as the Xbox or PlayStation become serious competitors, Nintendo reinvents its image in a very unique way with a unique spokesperson, Dianna Agron, artist and actress of hit show, Glee. Nintendo 3DS introduces a unique appeal of an "art academy" where one can become an artist from the product. Nintendo 3DS is no longer just for the gamer, but for the artist; the unique, on the go, aspiring artist. Its versatile for beginners to intermediates helping one creative unique pieces out of everyday items. The commercial focuses on the idea that the Nintendo 3DS can be for anyone, anywhere, reinventing the idea of traditional gamer.

Having a female spokeswoman, such as Agron, who plays a sweet, conservative, accomplished high school girl on television, gives the product a unique impression that reaches out to a group beyond traditional gamers, and to people who many not know anything about video games, but interested in improving their artistic skills and sketching capabilities. The setting of the commercial, in a diner, with Agron sketching apple pie, shows the easy it is to use this product anywhere, any day. By using Dianna Agron, this commercial reaches out to all the viewers who follow the successful show, Glee. There are many cases where a brand should reinvent themselves, and there are many cases where a brand risks losing their following or their business by attempting to reinvent themselves. I don't think Nintendo lost consumers by this commercial, but definitely became more attractive to aspiring artists and those alike.

Volkswagen Invisible No More

In the new Passat, passengers and drivers are no longer invisible. This commercial really caught my eye because it is something most people can relate to. The feeling of rocking out to one of your favorite songs, or doing something ridiculous, only to find people were watching you. The feeling is one that you can't help but laugh to yourself. While the intro is entertaining, I think that the important feature of this commercial is saying that in this vehicle, you are no longer "invisible". Where Volkswagen used to be an average competitor, this commercial initiates the idea that this new generation of cars are not just average, but sleek, impressive, striking new cars, worth stopping to stare at. This commercial gives off the impression that the Volkswagen industry is initiating a new stance on the way they present their products to the market, by giving the impression of the elite car being the center of attention out on the roads.

Volkswagen does a very nice job in this commercial to recognize their product's status within the market and playing the commercial in a way to set this new product apart from the rest. Growing up, I believed that Volkswagen created normal, affordable cars, but nothing spectacular. While the Beetle model was an iconic car, Volkswagen sometimes lacks in jerking the memories of new car owners when looking at competitors. This commercial implies that this is the car that everyone on the streets will stop to stare at, stop to admire. While the commercial doesn't say much about the numerical facts or safety tests, it intrigues the consumer, and forces them to remember to the commercial while also making them laugh.

Fine Print Fuels Concerns

"Is 5-Hour ENERGY Right for You?" Commercial

This commercial is a perfect example of "weasel words", where the manufacturer suggests a positive meaning without making any guarantees. At first the ad seems positive with the large stack of reviews on the product, but who can tell if those are actual reviews or just a stack of paper with a couple reviews printed for the top. The spokesperson said, "Over 73% of doctors would recommend a low calorie energy supplement to their healthy patients who use energy supplements". She didn't say that 73% of doctors would recommend "5-Hour Energy". Also, the suggestions were focused towards "healthy patients who use energy supplements". Who would be considered healthy? A person with a respectable BMI and works out regularly? Not only do they recommend them to healthy people, but to healthy people who already use energy supplements.

It gets really interesting when we look into the fine print. 73% of doctors may recommend a low calorie energy supplement, but only 56% would actually suggest 5-Hour ENERGY. Of primary care physicians, only 47% would suggest 5-Hour ENERGY specifically to healthy patients already using energy supplements. Basically, the ad is stating that for people who already use energy supplements, 3/4 of doctors surveyed said they should use a low calorie supplement rather than high calorie supplements. Focusing on the calories also veers the consumer away from looking at the ridiculous amount of sugar in other energy supplements. Only 1/2 of the doctors would actually suggest 5-Hour ENERGY, meaning the other half of doctors suggested an alternative to 5-Hour ENERGY, and again, that's to people who already use supplements! For me, this ad was a horrible representation of the product, causing consumers to wonder and worry, rather than relax and find reassurance. Consumers prefer statistics to be in the 90th percentile towards A quality, not at a C- or F, like the commercial is implying. Rather than sparking interest in consumers, this ad fueled concerns.