Hair Epiphany Changes Image of Shampoo

Women are always on the search for the best new make-up and hair products. While the chemical ingredients are often very similar in shampoos, women often believe the disappearance of split ends and dandruff differs greatly, and that their hair can transform into healthy, strong hair by a specific product through advertising. With so many different shampoo and conditioners, it's important to stand out, be different, and better then all the rest. Clear Scalp & Hair Beauty Therapy shampoos  preach about focusing on the roots of hair, rather than the split ends to transform hair quality. Heidi Klum is a famous model known for her beauty. Having Klum as the spokesperson using the product, consumers trust the product because they trust Heidi Klum. This concept of focusing at the roots rather than the ends to produce a well nourished head of hair, is compared to the concept of healthy soil producing a strong tree.

I really enjoyed this commercial, because it made me remember the product when I was buying shampoo and conditioner. Without this new concept, I do not think I would have selected this shampoo, that I hadn't heard about before then, to buy the product. Also, the commercial features multiple, beautiful women, also admitting that they were unaware of this new concept, making the epiphany brought on by this product more reliable. The commercial was chic, innovative, informing, and glamorous, and as far as grabbing their target market's attention, it was a job well done.