Love Your Body in Victoria Secret

Victoria Secret has monopolized the industry of lingerie. That much is clear. Many brands sell themselves on sex appeal but there must be more out there to be hooking all these women. This commercial was an example of Victoria Secret's master marketing, of making the product seem alluring, yet comfortable. They combined the sexy, seductive pieces with comfort and individuality. While the women are only posing in the lingerie, the commercial goes into "loving your body" and being comfortable, while still being alluring. This message therefore reaches out to women who may not be a size 0, and just want to feel sexy, while also reaching out to those who are just naturally thin. Victoria Secret carries with it an essence of female pride and confidence. While people may not be able to see the underwear under one's clothes, the owner may feel a serge of confidence just by knowing that they are on her.

Dove has done commercials that also focus on loving your body, for any shape or size. I feel that Victoria Secret is emphasizing that the lingerie, will transform you to love your body, whether you did or didn't before. It makes consumers feel like they need to go out and buy the product while Dove commercials may not force the women to crave the product, but does force them to respect the product. Victoria Secret has reached out to both genders, where the men are attracted to the models, while women want to be those models that the men love. Surprisingly, Victoria Secret doesn't include any extras in the commercial, but rather put the models on stands and in single shots, implying that women don't always need to show off to attract someone else, but can be alone and still confident and alluring. Victoria Secret can be sexy, cute, bold, and classy all at the same time.

Snuggling with Snuggle since 1983

 A picture can be worth a thousand words. Many companies focus to have a face to the name, or a mascot for their brand. Since 1983, Snuggle, the cuddly soft bear, has been the mascot for the Snuggle line of fabric softener. I think this commercial exemplifies the importance of having a representative of a brand. Snuggle is soft and sweet and has a voice so high pitch that you just want to grab him. The company does a great job at emphasizing just how soft the fabric softener makes your clothes and towels. The great thing about the commercial is that it reinforces at the end that it is less expensive then  the other leading brands, so there is hope that even though it is less expensive, it isn't a cheap product that won't perform.

By showing the Snuggle Bear in all of their commercials, the Snuggle Fabric Softener industry affiliates teddy bears with their fabric softener. It reminds consumers of heartwarming childhood memories with their favorite stuffed animal. It reminds the consumers that this brand is a warm, soft, clean brand that they just want to snuggle with, regardless of the name. One can snuggle with their child, their significant other, or just with themselves. Whether it's loving, intimate, or relaxing, snuggling doesn't have many negatives. I think the brand did a great job at branding the Snuggle Bear as the mascot, and I think it has worked well in their favor as to helping consumers remember the brand and receive a real visual of the amount of softness in the product. This is one mascot that exemplifies the product beautifully, and has been since 1983.

This Season's Must See is a Shocker

Advertising companies are constantly trying to make their product, the product that catches our attention. The product that we take a double take to get one more look. In a world of excess, it can be tough. Sears does a great job of stunning their consumers with this commercial, "Connecting Flights".  The commercial is portrayed as a seasonal romantic comedy trailer, of two individuals falling in love in an airport. As they part their separate ways, they realize they can't live without each other and run towards each other's arms. Then, out of no where, they're stopped by a giant refrigerator! Consumers, stunned, are hit with a smack of confusion, comedy, and interest. Sears plays on the idea of while you may fall into love, you could also run into love. This emphasizes the love for the refrigerator line at Sears, but you won't find it just anywhere.

I thought that this commercial was hilarious. In an industry of so many unique products, it could be difficult to advertise refrigerators, but Sears made it memorable and funny. We enjoy looking at trailers for upcoming movies, but the love stories can tend to get corny, so when the couple slams into the refrigerator, it's shocking, and hilarious. The element of surprise was key to this successful advertisement. It intrigued the consumer, and ended with an extreme ending acting like a wake-up call to the viewer. I really enjoyed this commercial, and it made me want to watch it over again. It was pretty cute and really added to my enjoyment and respect for Sears.