Volkswagen Invisible No More

In the new Passat, passengers and drivers are no longer invisible. This commercial really caught my eye because it is something most people can relate to. The feeling of rocking out to one of your favorite songs, or doing something ridiculous, only to find people were watching you. The feeling is one that you can't help but laugh to yourself. While the intro is entertaining, I think that the important feature of this commercial is saying that in this vehicle, you are no longer "invisible". Where Volkswagen used to be an average competitor, this commercial initiates the idea that this new generation of cars are not just average, but sleek, impressive, striking new cars, worth stopping to stare at. This commercial gives off the impression that the Volkswagen industry is initiating a new stance on the way they present their products to the market, by giving the impression of the elite car being the center of attention out on the roads.

Volkswagen does a very nice job in this commercial to recognize their product's status within the market and playing the commercial in a way to set this new product apart from the rest. Growing up, I believed that Volkswagen created normal, affordable cars, but nothing spectacular. While the Beetle model was an iconic car, Volkswagen sometimes lacks in jerking the memories of new car owners when looking at competitors. This commercial implies that this is the car that everyone on the streets will stop to stare at, stop to admire. While the commercial doesn't say much about the numerical facts or safety tests, it intrigues the consumer, and forces them to remember to the commercial while also making them laugh.