Snuggling with Snuggle since 1983

 A picture can be worth a thousand words. Many companies focus to have a face to the name, or a mascot for their brand. Since 1983, Snuggle, the cuddly soft bear, has been the mascot for the Snuggle line of fabric softener. I think this commercial exemplifies the importance of having a representative of a brand. Snuggle is soft and sweet and has a voice so high pitch that you just want to grab him. The company does a great job at emphasizing just how soft the fabric softener makes your clothes and towels. The great thing about the commercial is that it reinforces at the end that it is less expensive then  the other leading brands, so there is hope that even though it is less expensive, it isn't a cheap product that won't perform.

By showing the Snuggle Bear in all of their commercials, the Snuggle Fabric Softener industry affiliates teddy bears with their fabric softener. It reminds consumers of heartwarming childhood memories with their favorite stuffed animal. It reminds the consumers that this brand is a warm, soft, clean brand that they just want to snuggle with, regardless of the name. One can snuggle with their child, their significant other, or just with themselves. Whether it's loving, intimate, or relaxing, snuggling doesn't have many negatives. I think the brand did a great job at branding the Snuggle Bear as the mascot, and I think it has worked well in their favor as to helping consumers remember the brand and receive a real visual of the amount of softness in the product. This is one mascot that exemplifies the product beautifully, and has been since 1983.