Advertising companies are constantly trying to make their product, the product that catches our attention. The product that we take a double take to get one more look. In a world of excess, it can be tough. Sears does a great job of stunning their consumers with this commercial, "Connecting Flights". The commercial is portrayed as a seasonal romantic comedy trailer, of two individuals falling in love in an airport. As they part their separate ways, they realize they can't live without each other and run towards each other's arms. Then, out of no where, they're stopped by a giant refrigerator! Consumers, stunned, are hit with a smack of confusion, comedy, and interest. Sears plays on the idea of while you may fall into love, you could also run into love. This emphasizes the love for the refrigerator line at Sears, but you won't find it just anywhere.
I thought that this commercial was hilarious. In an industry of so many unique products, it could be difficult to advertise refrigerators, but Sears made it memorable and funny. We enjoy looking at trailers for upcoming movies, but the love stories can tend to get corny, so when the couple slams into the refrigerator, it's shocking, and hilarious. The element of surprise was key to this successful advertisement. It intrigued the consumer, and ended with an extreme ending acting like a wake-up call to the viewer. I really enjoyed this commercial, and it made me want to watch it over again. It was pretty cute and really added to my enjoyment and respect for Sears.
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