Simplicity is Key

Consumers are attracted to great design, and products that make life easier. The Whirlpool Duet washing machine isn't just a normal washing machine, but a psychic product that dispenses the correct amount of detergent and water per load and is "designed to simplify". All the consumer needs to do is put their clothes in, and press start. No need to measure out detergent, or pick a cycle, or pick a drying level. This ad informs the reader about the smart washer and dryer duo, not on every advance but on the main point, that Whirlpool Duet washer actually "senses and adapts to your clothes". The Whirlpool Duet is an example of innovation in the home.

Furthermore, the advertisement is chic and and reaches out to the target demographic. This was found in a magazine focused towards men and women who care about their home. People who are interested in arts and crafts, tips for good housekeeping, and recipes. While the goal of laundry is to clean clothes, finding a washer and dryer that requires less effort and offers less damage towards clothes is a big part of a homemakers needs. Whirlpool's focus is to simplify everyday activities so one can have time for other things. They focus on providing efficient, modern household machines. The Whirlpool Duet really do respond to whatever comes next and this ad does a good job and releasing a sneak peak at the main benefits of the washing machine. This is an ad which portrays stylish design with efficient quality. Well done, Whirlpool.